Practical, Enterprise-Level AI Competencies

Students will gain hands-on proficiency with BytePlus Model Ark’s professional AI toolset, with no prior technical expertise required. By the end of the course, students can independently execute end-to-end multimodal workflows: from precision prompt engineering for text generation and data analysis, to AI-powered visual creation and video production, plus intelligent image and video understanding to extract key insights from visual content. Students will also develop sound awareness of compliant AI usage and data protection aligned with local regulations. These competencies directly enhance productivity across content creation, information processing and daily operational tasks.

Tangible Deliverables (Practical Portfolio) & Official Certification (Course Completion Certification)

Students will build a complete, ready-to-use AI portfolio featuring original written content, visual designs, short videos and a tailored scenario application plan, which can be applied directly to students’ job applications, client pitches or in-house business projects. Students who pass the comprehensive assessment will receive an official course completion certificate, providing formal, verifiable validation of their AI application capabilities.

Industry-Aligned Implementation Capabilities

Beyond foundational tool operation, students will master how to adapt generative AI to real-world scenarios across Macau’s key sectors — including tourism, retail, education and business services. Students will be equipped to identify high-value AI use cases for their own roles or businesses, and develop actionable optimization plans to drive operational efficiency, reduce production costs and unlock new creative possibilities.

The Challenge

1. Working professionals struggle with slow content creation; copywriting, posters and short videos take too long, and those without design skills cannot produce high-quality material.

2. Unable to craft effective prompts, getting poor AI outputs; lack know-how of multimodal tools and cannot apply AI to business.

3. Practitioners in tourism, retail and education lack AI implementation ideas and industry-specific solutions.

4. Worried about non-compliant AI use, unaware of risks in data and content; no systematic hands-on training access.

Those aiming to boost competitiveness and build portfolios without official AI skill certification.

The Solution

Learning Progression Framework

The course adopts a step-by-step progressive design, advancing from foundational knowledge to integrated practical application, to accommodate learners with varying levels of prior experience:

• Foundational Orientation Phase: Build a holistic understanding of the generative AI industry and the BytePlus Model Ark platform, and master basic operations of core tools.
• Single-Modality Hands-On Phase: Master creation methods and parameter tuning techniques for text generation, text-to-image and text-to-video respectively, with standalone scenario-based practice exercises.
• Multimodal Integration Phase: Learn intelligent image and video understanding capabilities, and achieve flexible bidirectional application of both "content generation" and "information analysis".
• Scenario Implementation Phase: Design and practice comprehensive AI application solutions tailored to learners’ own work and industry needs.